Based in Kitchener, Ontario, SuperLure was founded out of a genuine love for fishing and the great outdoors. We’re passionate about crafting high-quality fishing lures and supplies that help anglers of all levels make the most of their time on the water. Our mission is simple; offer reliable, effective, and affordable gear without compromising performance. Whether you’re chasing your next big catch or just enjoying a quiet day by the lake, SuperLure is here to make every cast count.